Bluefin USA was recently featured at the 2011 SURF EXPO . The show was held at the Orlando convention center and expanded 180,000 square feet of exhibit space.

While there, Bluefin has successfully launched the 2012 collection, including a brand new collection of board shorts and a new line of technical tees.

We will start shipping the new collection in late 2011.

Tuna Popping
Published June 8, 2010

Black & Blue's Jason Doyle, left, and BlueFin USA's Eros Cattaneo tried a little freelance fishing activity aboard Doyle's Twin Vee skiff just outside the mouth of Mills Creek. The area holds tarpon and enormous gray/mangrove snapper like this one.

Photo by Chris Woodward

Acount Manager and Sales director Bluefinusa tackle division Mason Featherston has spent over 10 years with Alutecnos USA as a Senior Sales Account manager. Over the last ten years he has established the product line for it's unmatched precision, superior Italian craftsmanship and high level customer service. Mason's relationships with global accounts, extensive experience in developing new markets, strategic marketing and distribution channel development uniquely qualify Mason to duplicate his successful carrier with Alutecnos to lead the Bluefin USA tackle division. Mason has a BA degree from Rollins College in International Business and speaks English, Italian and Spanish.

We welcome him and wish him all the best for his upcoming success!

Beginning February 2010, BlueFin USA apparel will be available at a West Marine near you and on their website.

For info on a retailer close to you, please visit West Marine's website